Changes in social media are evolving at an as fast pace, and keeping up with the changes is a challenge. Especially in today’s time, when the updates are there every week, you need to keep your marketing strategy updated with the changes.
Instagram is one of the widely used social media platforms that has billions of users and is a platform full of features and opportunities. It would be best if you kept yourself updated to gain visibility in this fast-moving world.
Instagram releases many updated as it tends to grow, and the most important changes are for marketing experts and businesses. Marketers can also buy Instagram likes from this site and can gain popularity.
Here in this article, we will know some changes that happen for marketing experts which are as follows:
1. Stories stickers keep on growing
A great number of dynamic stickers for stories have been introduced, which acts like countdowns or polls and are becoming famous for users.
Instagram keeps on adding new stickers; the most recent one is the quiz sticker that is just awesome for highly interactive stories.
2. Testing removal of Likes
Instagram is testing to remove the likes in multiple markets, and likes will be tracked only by the platform. Likes will always remain a crucial metric for marketers.
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3. Shopping with AR features
There are some brands that are able to use the augmented reality feature of Instagram, which is just like trying on options for products. You can try the product online and shop them from Instagram.
4. Messaging expands with threads
A new standalone application named thread has been launched, which ties your direct messages from your list of close friends that you created on Instagram.
This is to provide insight to users that receive marketing-oriented messages as compared to when they engage in small-scale private conversations.
Crucial Instagram features for Marketers
Instagram has added some great features for the marketers, which are both paid ads as well as organic posts. Lets’ have a look at some crucial features for marketers:
Videos can be 60 seconds long on Instagram, and users can add captions, filters, and their locations before sharing the videos. It must be noted that videos generate more engagement than photos.
You also get a feature of live video, which is totally different than normal video as it is life. When you get a life, your followers will get a notification saying that you are living, and followers can comment on your live video and like it.
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Stories of Instagram are one of the biggest additions which are only visible for 24 hours. Users can add stories that can be photos and videos that are viewable for 24 hours, and then it gets vanished.
You can get a great number of gifs, polls, quizzes, and stickers that can be added to stories. Your followers can send you direct messages within stories, and you check the total views that are on your stories.